Mr Pretty Okafor, President of the Performing Musicians Association of Nigeria (PMAN) has said that the economic recession facing the nation since 2016 did not stop its entertainment industry from thriving.
The entertainment industry is the only sector that recession did not affect, and will never affect.
While other sectors were retrenching workers in the past year and finding it difficult to pay workers salaries, the entertainment industry was employing people.
Artistes and everyone in the industry were busy working, going for concerts, producing movies and music all over the place.
We were shooting movies and distributing our albums all over Africa and beyond,” he asserted.
Everybody who is creative and hard-working chunked out albums, and within the year, thousands of music and movie albums were produced.
Presently, there is no other African Artistes that collect the fee Nigerian artistes collect per show.
They collect from 100,000 to 150, 000 dollars for a single performance wherever they go all over the world.
In the whole of Africa, it is only Nigerian Artistes that fly Private Jet around, it has never happened in Africa.
In many media stations abroad, Nigerian music earn not less than 75% air- time, that tells you that our brand has global market.
If you visit many night clubs in the U.S, Jamaica and other countries, Nigerian music is played.
In Aruba Island and the Trinidad and Tobago, they collect tax from their citizens for buying Nigerian movies and music albums.
So other countries are making money from what we produce, and we can’t even appreciate what is it has to offer back at home.
The era of sole reliance on oil is gone, and the earlier Nigeria realises this, the better it will be for its citizens.
The entertainment industry does not need intensive capital and long period to yield return on investment.
Government just needs to demonstrate a strong political will in providing the necessary regulations and enabling environment.
We are not telling them to give us loan, but they should provide a strong system that provides adequate management and protection for the creative rights of Nigerians.
The entertainment industry is a major contributor to American GDP and that of other countries that have no oil.
The income California generates, as the entertainment hub in the U.S, can run America.
There is money in production, branding, promotion and marketing, and an investor can venture into any of these areas.